Ishtiaq Ahmad
Ishtiaq brings a highly practical and commercially grounded perspective shaped by his work as an Accountant, Tax Adviser and Franchise Director at Certax Accounting Ltd. His experience spans accountancy, taxation and business advisory, with a strong focus on supporting small and medium-sized enterprises and helping practitioners build and grow sustainable firms.
Ishtiaq’s career reflects a consistent commitment to delivering clear, reliable and actionable advice to clients. In his leadership role, he works closely with accountants establishing and scaling their own practices, giving him direct insight into the operational, strategic and regulatory challenges faced by members in practice. This hands-on experience enables him to contribute meaningfully to panel discussions, particularly on issues such as practice growth, client management and evolving service models.
Alongside his broader advisory work, he has developed specialist expertise in areas such as property tax, allowing him to engage with both day-to-day practice issues and more complex technical matters. This breadth of knowledge ensures he brings a well-rounded viewpoint to the panel, balancing commercial realities with technical rigour.
