Geoff Westmoreland

Geoff Westmoreland brings extensive banking expertise and a strong focus on compliance to the AIA Regulatory Oversight Committee. Currently, he serves as Deputy Area Corporate Director for HSBC North East. In this role, he leads commercial banking and wealth management operations across the region. Additionally, he manages complex portfolios, delivers tailored financial solutions, and ensures robust risk management.

Moreover, Geoff has significant experience in anti-money laundering (AML) frameworks within financial services. Following HSBC’s global compliance enhancements, he played a key role in implementing risk-based customer due diligence. He also oversaw transaction monitoring and staff training at a regional level. As a result, his practical knowledge of regulatory standards enables him to provide valuable insights to AIA members. Consequently, he helps them navigate evolving compliance requirements with confidence.

Beyond his professional responsibilities, Geoff is committed to community engagement. For example, he serves as a trustee for Ouseburn Farm Charity and contributes to its finance sub-committee. This involvement reflects his dedication to ethical practice and social responsibility.

For AIA, Geoff’s expertise strengthens the Regulatory Oversight Committee’s ability to deliver clear, actionable guidance on complex regulatory issues. Furthermore, he supports the development of technical resources that help members maintain high standards of compliance. His leadership ensures AIA remains at the forefront of best practice in financial crime prevention and governance.

Ultimately, Geoff’s combination of operational insight, regulatory knowledge, and collaborative approach adds significant value. Therefore, his work helps AIA members stay informed, compliant, and prepared for future challenges in an increasingly regulated environment.